Supporter Care

"Doing a great job and not meeting the customer's objectives is as useless as doing a poor job within the customer's objectives."
Thomas Faranda

Providing the highest standards of donor care increases loyalty, enhances donor relationships, improves lifetime values, and can provide a significant competitive edge. This is particularly true in our sector where charities are, through necessity, reliant on goodwill and providing a "feel-good" factor for the donor.

Donor care is not simply about speed of response and uniformity of greeting, it should play a much deeper strategic role than that – developing and enhancing donor relationships, providing new fundraising opportunities, and helping define and improve donor communications across the whole portfolio of fundraising activities.

We specialise in working with charities large and small to help them deliver outstanding donor care across all aspects of their fundraising activities. A flexible approach, that has been tried and tested, means we now have a range of options which can be mixed and matched as appropriate or taken in isolation. These include Operational Reviews and Audits, Strategic Recommendations and Implementation, Donor Research, Communications' Reviews, Material Production, Training, and Mentoring. To find out more please contact us or click to download our articles on the Ten Principles of Donor Care (these first appeared in the Cascaid magazine "The Gift").